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England Squash & Racketball has opened a pop-up squash shop in a vacant retail space at Westfield Stratford in London, as part of The Big Hit campaign to get more people playing the sport.
The shop allows shoppers to try their hand at squash, get taster lessons from qualified coaches, or to use touch screen televisions to find their nearest local facilities to try the sport for free.
The shop allows shoppers to try their hand at squash, get taster lessons from qualified coaches, or to use touch screen televisions to find their nearest local facilities to try the sport for free.
Part of a nationwide tour covering 10 cities the original pop-up shop was located in the Manchester Corn Exchange last month.
England's number one female player Laura Massaso said: "Squash is the perfect sport to put in the 'shop window' and because we play on courts not much bigger than a shop the experience for shoppers to pick up a racket and have a go gives them a real feel for how much fun the game can be.
SOURCE:http://www.leisureopportunities.co.uk/detail1.cfm?pagetype=detail&subject=news&codeID=305325