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At a glittering fashion show hosted at India Fashion Forum (IFF) held in Bombay Exhibition Centre, Goregaon, Mumbai, BESTSELLER India literally dazzled the evening. A spectacular fashion show named ‘Allure’ was organized to showcase the latest SS’13 collection of the brands- Vero Moda, ONLY, and Jack & Jones. The who’s who of the tinsel town were present as witness to what could be called “an evening by trendsetters”. Well-known anchor Mandira Bedi hosted the evening and kept the event interactive and fun. A host of Bollywood celebrities walked the ramp for various brands thus encapsulating the essence and character that each one stood for.
Siddharth Malhotra made an impressive entry as showstopper for Jack & Jones premium followed by Kunal Kapoor who sported raw denims and a plaid shirt by Jack & Jones Original. The Jack & Jones Spring Summer line was concluded by Arjun Rampal in a red and white striped crew neck t-shirt and faded denims from the Vintage line collection.
Diana Penty opened the show in a black and white ensemble, joining her on stage was Jacqueline Fernandes in a blue tube jumpsuit by Vero Moda.