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From pre-teen children aged 6 to 18, the city based Kids’ wear brand is now targeting to tap infants from 0-2 under brand name ‘Baby League’ to fuel its growth strategy.
Brain child of Manu Indrayan, an alumni of IIM, Bangalore and Ms Mohita Indrayan, a pass out from Delhi’s premier National Institute of Fashion Technology, the promoter company, Indian Clothing League Private Limited finds "infant segment as an untapped area with fashion coming of age". The company has exclusive outlets for kids in Chandigarh and Ludhiana and plans to open three more outlets-one each in Chandigarh, Ambala and Amritsar during this year.
Significantly the apparel brand for pre-teens has registered a major milestone within three years of its launch as it has been adjudged as country’s top kids wear brand by bagging ‘Pinnacle Award 2012’ by Shoppers Shop, considered the biggest shopping chain having 51 stores across the.......