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: Marico's beauty and wellness arm Kaya plans to invest Rs 25-30 crore in new retail format, expanding the clinics, improving technology and repositioning the brand as total skincare solution, a top company official has said.
"Kaya has been EBITDA positive over the last two quarters. A lot of these decisions depend on balance between driving growth and near-term profitability," Kaya Chief Executive Officer Ajay Pahwa said.
The company, which was launched in 2002, plans to introduce smaller format stores that will essentially merchandise the Kaya products and offer a few services like skin analysis among others, he said.
On Kaya's plans to break-even by 2013, he said, "Break- even will largely depend on how quickly we want to grow our new format".
He said, "We will invest between Rs 25-30 crore for new retail format, expanding the clinics, improving technology and repositioning the brand as total skincare solution".
By the end of this fiscal, the