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Indian Railways subsidiary IRCTC has partnered with Shop Online Trading Pvt Ltd.(SOTPL), a franchisee of online lifestyle and home portal Yebhi.com, marking its entry into online shopping. SOTPL and Yebhi will develop and manage the e-commerce platform for IRCTC and be responsible for end-to-end customer experience from user interface design on the IRCTC Shopping page to final delivery of the product to the customer. Commenting on the association, Manmohan Agarwal, CEO, Yebhi.com, said: “We are thrilled to partner with IRCTC, India’s largest e-commerce website, and look forward to this mutually beneficial association. With this partnershop IRCTC is getting a readymade supply chain with all products offering at one go powered by Yebhi and at the same time Yebhi will be able to reach out to the real India residing in tier 2 and 3 cities and go further deep into tier 4 and 5 cities.”
IRCTC gets close to 1.2 million visits daily generating 180 million transactions every year thus making it the largest ecommerce site in the country. Yebhi.com gets around 100 million visits per annum and does over 2 million transactions every year. The partnership is likely to boost the ecommerce Industry in India.
The partnership is based on a tender process that IRCTC opened in February this year to shortlist a partner for its online shopping platform. The tender was open for established ecommerce companies with minimum annual turnover of Rs 40 crore from B2C e-commerce business in the last financial year and having a catalog of over 500 brands and offer merchandise from minimum five product categories.
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