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French fashion brand Elle Fashionwear has opened its 5th boutique in the NCR and 17th in the country at Gurgaon, Ambience mall. Spread over 1,200 sq.ft., the boutique stocks the Summer 2013 line with themes such as Botanical, Summer Party, Give Me Blue, and Colour Theory. Elle plans to have over 20 stores by the end of 2013.Commenting on the occasion, Kanika Vohra, Business Head - India, Elle Fashionwear, said: “We are pleased to announce the launch of our first boutique in Gurgaon, marking significant headway in the expansion of our network across the NCR region. We have received an overwhelming response to our offerings from the discerning young women of the city and we are certain this store will be welcomed into the fashion fold with open arms.”
Green is the main colour of Botanical theme with touches of red, yellow and grape purple. The Summer Party offers ultra-feminine summer dresses in pastel and bright colours. Sporty prints such as old maps, vintage letters, compass and pocket watches in blue are available under the Give Me Blue theme while the Colour Theory showcases Pale pastels blended with bright colours and multi-coloured prints and textures.
SOURCE:http://www.indiaretailing.com/news.aspx?topic=1&Id=7113