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Online fashion and lifestyle shopping portal Yebhi.com has launched 30 virtual stores in Delhi and Bangalore at Café Coffee Day outlets where customers can buy products such as apparel, shoes, accessories, and mobiles from a virtual wall.
The virtual stores feature pictures of merchandise, each having a corresponding QR or NFC Cod, from the Yebhi.com website. Customers can select any item by scanning the QR code or tapping on the NFC code via their smartphone after which they are taken to Yebhi.com for the purchase. Customers who shop through the virtual store will also get an instant discount of Rs 200.
Commenting on the move, Manmohan Agarwal, Founder and CEO, Yebhi.com, said: "I am extremely proud of the great work the Yebhi team has done to launch this idea in the CCDs across India. We are always looking to make the shopping experience easier and more convenient for our customers and the introduction of the virtual store is a great achievement. This is a real triumph for the Indian ecommerce industry as it continues to be at the forefront of technological innovation."
Nikhil Rungta, Chief Business Officer, Yebhi.com, added: “This is an exciting opportunity for Yebhi.com to directly communicate with its customers. We have always changed, evolved and designed our offerings to suit the demands and requirements of our customers. Today, Indians living in big metros are very busy and this initiative offers them an opportunity to shop while they chill. We settled on outlets near corporates and youth hangouts as customers who come here have time on their hands and money to shop. With the virtual store, we are taking online shopping to next level by touching base with our customers and allowing them to shop from anywhere, anytime.”