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DLF Brands multi-brand store format 'AVE.NEU' is all set to open next week at Aashima mall, Hoshangabad Road, Bhopal. This would be the first store in the state offering international fashion brands such as Boggi Milano, Claire’s, DKNY, Alcott, Sunglass Hut, ELC, and Mothercare.
Beyond Squarefeet, the mall advisory company for re-orientation, marketing and leasing of Aashima mall, is playing a major role in the zoning and tenant mix of the mall and all the new brands at the mall would be part of its strategy to meet the demands of the changing lifestyle and shopping patterns of the local residents. The mall is all set to offer varied shopping and entertainment options with DLF 'AVE.NEU' and other lifestyle and entertainment brands to open shortly.
Dipak Agarwal, CEO, Chief Executive Officer, Operations and Strategy, DLF Brands, said: “We have understood the catchment of Aashima mall and have created a brand mix accordingly. Ave.Nue will cater to the youth of Bhopal along with the young at hearts. Our offering in the store will be rightly complemented with the ambience of shopping, which the people of Bhopal, would look forward to.”
SOURCEhttp://www.indiaretailing.com/news.aspx?topic=1&Id=6887