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Upbeat on the response Beverly Hills Polo Club (BHPC) has received, Spencer's Retail, which introduced the American lifestyle brand in India in August 2009, now plans to take the brand forward by opening more exclusive brand outlets (EBOs). "We currently have nine EBOs across Delhi, NCR and Punjab. And in the next couple of months, we will double that number, which means we are poised for rapid expansion. By year-end, we intend to have 40 EBOs across Delhi, NCR, Punjab, Rajasthan, Uttar Pradesh, Mumbai, Pune, Bengaluru, Hyderabad, etc," says Anurag Rajpal, VP – Apparel, Spencer's Retail Limited.
Our typical investments, Rajpal says, are in the range of Rs.50-60 lakh per store of the size of 1,000-1,200 sq.ft.
For expansion and market penetration, Spencer's Retail is taking the cluster route. "We are looking at tier II & III cities. Jalandhar, Amritsar and Faridabad are a few cities in the north where we have already opened stores. When we get into metros such as Mumbai, Pune, Bengaluru and Hyderabad, we will expand into tier II cities like Aurangabad, Nashik, Kolhapur, Mangalore, Vijaywada and Cochin," he says.
http://www.indiaretailing.com/news.aspx?topic=1&Id=4762
Beverly Hills Polo Club has an exclusive tie-up with Spencer's Retail, the retailing arm of RPG Enterprises.
In addition to expanding the BHPC brand, Spencer's Retail also wants to launch two more international brands — Ladybird, a UK-based kidswear brand and Ecko, a US-based lifestyle brand. The company plans to open two EBOs of each brand in Delhi by July this year and will rapidly move into other territories on similar lines. Currently, Ladybird is present in select Spencer's hypermarkets across India.