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London-based toy retailer Hamleys has opened its second store in Mumbai at Infiniti mall, Malad. Spread over 9,000 sq.ft., the new outlet stocks Hamleys own brand range along with other national and international brands such as Mattel, Fisher Price, Funskool, and Simba.Speaking on the occasion, Mukesh Kumar, VP, Infiniti mall, said: “Hamleys is known the world over as one of the best toymakers and toy retailers. Being a premium toy store, Hamleys has been very selective when it comes to their store location across the globe. We feel very proud that they have chosen Infiniti mall as the location for their second store in Mumbai and third store in India. We are confident that through Infiniti mall, Hamleys will be in a very strong position to reach out to its target consumers.”
Hamleys entered the Indian market, through a franchise arrangement with Reliance Brands Limited, a part of the Reliance Industries Group. It opened its first store in the country in 2010 at High Street Phoenix, Mumbai spreading over 21,000 sq.ft. and second store in 2011 at Express Avenue mall, Chennai with a 10,500 sq.ft. area.
Infiniti mall is a part of K. Raheja Constructions, which was established in 1956. First established in 2004 in Andheri, Infiniti opened its second mall in 2011 in Malad.