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The Landmark group and Auchan were in talks since February to form a joint venture. However, as India is yet to allow foreign direct investment or FDI in multi-brand retail, the talks are now centered on a franchise agreement.
“The two parties are interested in working together. The terms and conditions are being worked out. It will be a franchise agreement,” said an investment banker familiar with the arrangement. He did not wish to be named.
In January, the government increased the ceiling on FDI in single-brand retail from 51% to 100% but did not review its decision on FDI in multi-brand retail.
“The agreement with Auchan will be a licensing agreement, similar to the one that Landmark had with Spar,” said a second person familiar with the development. This person, who also did not wish to be identified, added the two companies have yet to choose a brand name for the retail stores in India.