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The Indian retail market for children’s apparel is estimated at INR 26,300 Cr with 15.4 percent share of the total apparel market. Registering a healthy annual growth rate of 17 per cent the children’s apparel retail is expected to touch INR 30,800 Cr this fiscal according to a report by IRIS Retail.Revealing key findings of IRIS Retail Report titled ‘Children’s Apparel and Footwear Market in India’ set to release at the India Retail Forum on 21st September, Vivek Kumar, Director, IRIS Retail, says, “With rise in double-income families, children becoming influencers in purchase decisions, and working mothers spending more on kids, the needs of parents and children’s have increased considerably, which has translated into the formation of micro-segments within children’s category. Affluent parents demand the best for their children, right from high quality clothes and footwear to toys and accessories. With increasing awareness of brands and niche categories like infant, children’s formal & ethnic wear, casual wear, etc built at store level, children’s market has plenty of headroom for expansion and thus presents a massive opportunity a for retailers.”
The organized market with brands and structured retail in children’s apparel (INR 3000 Cr) is mere 5.3 percent of the overall organized apparel market. However, this market is growing at an estimated 24-25 percent, which makes it a significant and exciting opportunity. Given the current demand and improved supplies, by 2011-12, the organized children’s wear segment is expected to reach INR 3700-3800 Cr. The growth in the organized sectors can be attributed to the rapid expansion of domestic players and influx of new domestic and international players.
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