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Mustard, a womenswear brand for plus-size customers, has opened a 955 sq.ft store at The Celebration Mall, Amritsar. The brand targets urban working women, aged 20-50 years, who seek variety. Mustard offers a ready solution for women on the 'fuller side'. It has its own size dimensions starting from size 2 (26 waist) to size 7 (50 waist).
Currently, there are eight Mustard stores across the country. These are located in Chennai, Hyderabad, Bengaluru, Mangalore, New Delhi and Amritsar.
A number of brands, including United Colors of Benetton, Van Heusen, Peter England, Allen Solly, Reynolds, Cool Kids and SRS Value Bazaar, meanwhile, are ready to open their outlets at The Celebration Mall this month.
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