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FMCG major CavinKare has opened its first Green Trends salon at Paschim Vihar, New Delhi. Spread over 1,200 sq.ft., the salon has eight hair zones, three hair wash zones, four facial spa rooms, and three pedicure zones. This is the company's 123rd salon in the country and 77th salon in the franchise format. Speaking on the occasion, Gopalakrishnan, Business Head, Trends In Vogue (TIV), said: “We are extremely happy to bring the Green Trends brand to New Delhi. This marks an important milestone in our overall expansion plans and comes at a time when we have just officially announced Kajal Agarwal as our brand ambassador and also launched our very own TV commercial which is the first of its kind in the professional segment in India.”
He further added: "Consumers are looking for the best, especially when it comes to health and beauty. We offer a full range of the latest beauty and grooming services in the areas of hair care, skin care and beauty by trained hair and beauty experts. TIV has many first’s to its credit like launching the concept of family salons , beauty services being offered from products coming in pre-packed pouches ensuring hygiene and correct quantity , providing consumers with a branded salon experience that follows a structured SOP. We as an organization made the government realize the size of the category by paying highest service tax from the salon Industry”.