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Premium film entertainment company PVR announced the launch of its first IMAX theatre in Mumbai at the PVR Phoenix Mills.
The launch event included a private screening of Warner Bros.’ movie, Man of Steel, which has been digitally re-mastered into the image and sound quality with proprietary IMAX DMR (Digital Re-mastering) technology.
Ajay Bijli, CMD, PVR Ltd., said: “Mumbai has always symbolized the significance and magnitude of cinematic experiences. Bringing the second IMAX theatre, after Bangalore, was indeed a planned step to offer the finest cinematic experience to discerning movie-goers. After receiving a positive response from Bangalore audiences, we planned to launch IMAX in Mumbai. ”
The launch event included a private screening of Warner Bros.’ movie, Man of Steel, which has been digitally re-mastered into the image and sound quality with proprietary IMAX DMR (Digital Re-mastering) technology.
Ajay Bijli, CMD, PVR Ltd., said: “Mumbai has always symbolized the significance and magnitude of cinematic experiences. Bringing the second IMAX theatre, after Bangalore, was indeed a planned step to offer the finest cinematic experience to discerning movie-goers. After receiving a positive response from Bangalore audiences, we planned to launch IMAX in Mumbai. ”
On the occasion, Sanjeev Kumar Bijli, JMD, PVR Ltd., said: “We are extremely delighted to launch our dream project – the IMAX theatre in Mumbai.With the technology boom, the expectations of our audiences are also growing day-by-day and we now feel proud to offer our esteemed patrons the best in cutting-edge entertainment technology with The IMAX Experience. After showcasing Hollywood movies, we are delighted that IMAX will soon present Bollywood titles in its immersive format, which is sure to be a tremendous success among the passionate film fans of India.”
"Building on the success of the PVR IMAX theatre in Bangalore, we are delighted to bring IMAX to Mumbai with Ajay Bijli and PVR, our valued and strategic partner in India who shares our passion for delivering world-class entertainment experiences," said Don Savant, Senior Vice President and Managing Director, Asia Pacific, IMAX Corporation. "We are also committed to presenting the best in Bollywood films in IMAX. With our three-film partnership with Yash Raj Films, we are delivering on this promise and look forward to bringing the legendary studio's most anticipated movies to fans in our premium format", he added.
SOURCE:http://www.indiaretailing.com/news.aspx?topic=1&Id=7036