<
In
terms of top searched categories by women on Google in India, apparels
and accessories was the biggest search category, followed by food and
drink, baby care, hair care and skin care, states the Google India
'Women & Web' Study. Internet influence was the highest for skin
care (72 per cent); baby care (69 per cent); and hair care (65 per cent)
products.
Over 50 per cent women who access the internet in India have said that internet research influenced their decision before finalising a product, Google India's 'Women & Web' study reveals. In terms of the most researched category and influence on final purchase decisions, internet influence was the highest for skin care products, with over 72 per cent of the surveyed women admitting the influence. Baby care (with 69 per cent) and hair care (with 65 per cent) products were the other categories that scored high in terms of influence of the internet.
Google India released a report titled 'Women & Web study' to understand internet usage pattern and its influence on purchase decisions of women internet users in India. The study was compiled by looking at search query data for top women oriented search categories in India and an independent online research done by TNS Australia, which reached out to over 1000 women with access to internet in India.
The research shows that out of the total 150 million internet users in the country, around 60 million women in India are now online and use the internet to manage their day to day life.
The study revealed that skin care, hair care, food and drink were the fastest growing search categories, with queries coming from mobile phones growing rapidly and accounting for almost 25 per cent of total query volumes in these categories.
Over 50 per cent women who access the internet in India have said that internet research influenced their decision before finalising a product, Google India's 'Women & Web' study reveals. In terms of the most researched category and influence on final purchase decisions, internet influence was the highest for skin care products, with over 72 per cent of the surveyed women admitting the influence. Baby care (with 69 per cent) and hair care (with 65 per cent) products were the other categories that scored high in terms of influence of the internet.
Google India released a report titled 'Women & Web study' to understand internet usage pattern and its influence on purchase decisions of women internet users in India. The study was compiled by looking at search query data for top women oriented search categories in India and an independent online research done by TNS Australia, which reached out to over 1000 women with access to internet in India.
The research shows that out of the total 150 million internet users in the country, around 60 million women in India are now online and use the internet to manage their day to day life.
The study revealed that skin care, hair care, food and drink were the fastest growing search categories, with queries coming from mobile phones growing rapidly and accounting for almost 25 per cent of total query volumes in these categories.
SOURCE:http://www.indiaretailing.com/news.aspx?topic=1&Id=7059