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Indian e-commerce player Craftsvilla.com is looking to expand in offline
market through a pan India franchisee network. This will help the 5000+
sellers network of Craftsvilla.com to tap customers who are yet not
online but are looking for vast collection and variety of Indian
products like jewellery, sarees, salwar suits and handicrafts at one
place. The website is looking to open 50+ franchise stores in India in
next 12-18 months. Craftsvilla.com also plans to extend its online brand and supply base of more than 2 lakh products, while planning to tap tier II and III cities and towns through the its franchisee network.
Speaking about the expansion, Manoj Gupta, CEO, Craftsvilla.com, said: "We see this as a step towards quantum growth in our business by mixing offline and online business models and utilizing strength of our brand, supply base, current customer base and technology to reach more and more customers in India", says Manoj Gupta, CEO, Craftsvilla.com.
"We are always looking for finer innovation in our business model to retain our competitive advantage and we believe our efforts in expanding our Franchisee network in India will boost that advantage further ", said Monica Gupta, COO of Craftsvilla.com.
SOURCE:http://www.indiaretailing.com/news.aspx?topic=1&Id=7039