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'The Kirana Shop’ has recently opened in Delhi at Meher Chand Market.
Spread over 400 sq.ft., the store stocks organic and natural food,
wellness products, and lifestyle accessories.
Commenting on her new venture, Ragini Mehra, a wellness consultant who has launched cosmetic brands such as Kama Ayurveda and Biotique in the past, said: “The Kirana Shop wants to bring the same kind of experience back into grocery shopping, but with an all-organic, all-natural and healthy wholesomeness. From farm fresh produce to potted herbs, crockery to organic crisps and snacks, natural soaps to organic spices... everything one needs to change to a healthier, more sustainable lifestyle will be available here. Plus, we will make this option available to all in the city at affordable prices.”
Commenting on her new venture, Ragini Mehra, a wellness consultant who has launched cosmetic brands such as Kama Ayurveda and Biotique in the past, said: “The Kirana Shop wants to bring the same kind of experience back into grocery shopping, but with an all-organic, all-natural and healthy wholesomeness. From farm fresh produce to potted herbs, crockery to organic crisps and snacks, natural soaps to organic spices... everything one needs to change to a healthier, more sustainable lifestyle will be available here. Plus, we will make this option available to all in the city at affordable prices.”
Apart from other areas of Delhi, she plans to replicate the model in other metros and tier 1 cities through company operated stores and the franchise model.
SOURCE:http://www.indiaretailing.com/news.aspx?topic=1&Id=6936