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It is all about creating a story! A story that would be as good as creating a history of sorts and leaves the reader waiting for its sequel. Doing this year after year through means of having the best minds from the world of fashion and retail come under one roof is the Images Group with their flagship event, the India Fashion Forum (IFF).
The 13th edition of IFF is yet again weaving an unforgettable and an extremely insightful story that would be well edged in the minds of all the participants. IFF, the three day convention, is being held at the Bombay Exhibition Centre, Goregaon, Mumbai.
Among the several sessions held during the day was a brief run-down on the current dynamics of Indian fashion / apparel market. Briefing the audience on the numbers and trends prevalent were Neelesh Hundekari, Partner, AT Kearney; Professor Sanjay Shrivastava, Director, NIFT-Patna and Chairperson, Fashion Design Department, NIFT, Ministry of textiles, Govt. of India; and Abhishek Malhotra, Partner and Head of Consumer Retail Practice, Booz and Company.