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Bangalore-based legendary bespoke suit specialist P N Rao has come to Chennai with a 5,000 sq ft showroom.
The store in Alwarpet retails a range of ready-to-wear suits from Van
Heusen, Louis Philippe, Givo, Blackberrys, V. and Park Avenue. For
custom tailoring, suit and shirt fabrics from Raymond, Morarji, Reid
& Taylor and J Hampstead are used. Options range from formal wear to
occasion wear, besides tuxedos, ethnic wear and accessories.
“Today, everyone knows the importance of dressing well. While
office-wear has become casual, people still wear suits for meetings and
other client-facing engagements. While the utility for a suit in India
is not so high, it is slowly growing,” says Mr Naveen Pishe, Partner at P
N Rao, which has positioned itself in the space between premium and
super-premium.
P N Rao, which was set up in 1923 by the late Mr P. N. Rao, has three
retail showrooms in Bangalore, clocking Rs 20 crore sales annually. “We
have 10 crore loyal customers. The average age of our customers is 32
years. And 25 per cent of our sales is from repeat business.”
The Chennai showroom is its first outside Bangalore. Next on the cards is a store in Hyderabad next year.
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