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Vision Express, the 50-50 Joint Venture between Reliance Retail and Pearle Europe, expands its base nationally on the occasion of its first anniversary, by foraying into Mumbai. The opening of the first Vision Express store in Mumbai is in sync with the brand's aggressive retail expansion strategy which has helped Vision Express establish a formidable presence with 41 stores across 18 cities in the country within the first year of its operations. The Mumbai outlet is the 41st Vision Express outlet store in the country and reiterates the reputation of Vision Express as one of the fastest growing eyewear retail chains in the country.
Having embarked on the retail journey in December 2008, Vision Express has been changing the landscape of the eyewear retail industry in India by opening world-class optical stores across the country. Within a short period of time, the company has established a sizeable geographic presence and introduced unique services, stylish international products and exacting quality standards, at very sharp prices unparalleled in India's eyewear industry. The Mumbai foray is part of an overall aggressive expansion strategy by the format which will see wide-spread expansion in terms of cities and number of stores in existing cities in its aim to achieve numero uno optical retail chain in the country.
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