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In October, Arvind Mills chairman Sanjay Lalbhai posed a question to a select audience at a textile conference in Ahmedabad. “Why can’t there be an Infosys in the textiles sector?” He was referring to absence of fast-track companies with high-growth figures in the sector.Two months later, the Rs 2,800-crore group is walking the talk. The benchmark however, is different—instead of the IT major, it’s now Hindustan Unilever.
The 80-year-old company has charted out an aggressive growth strategy targeted at the rural markets. The focus is on direct selling to consumers, a model which is still nascent in India, at 4-5%, as against 70% penetration in mature markets.
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