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S&M Kids Wear, a part of Tirupur-based Muthukumarasamy Textiles has forayed into the domestic retail kids apparel segment. The company, which recently opened its first exclusive showroom in Coimbatore plans to have 27 exclusive outlets through franchisees in the south by middle of November this year. "We are targeting the 3-16 years kids segment, which is worth Rs 15,000 crore pan India," S&M Kids Wear CEO S Ramanathan told ET.
Of the 27 stores, 12 stores are planned in Tamil Nadu, 10 in Kerala and 5 in r Karnataka. "In Bangalore, Hyderabad and Vishakapatnam, our brand will be available through shop-in-shop model," Mr Ramanathan said. In rest of Andhra Pradesh, the company is planning to make its brand available at multi-brand outlets.
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