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Aditya Birla Group company Madura Garment is revamping its Allen Solly brand by making it more youth-oriented and expanding offerings in casual and party wears, besides its formal wear segment.The company said it plans to give its existing stores a new look to suit the new campaign of targeting the youth. It will also double the retail presence to 120 outlets in the next two years.
"Allen Solly started out with formal wears, but as time changed we included casual wears. Now we want rejuvenate the brand and give ourselves a more youth oriented image," Allen Solly Chief Operating Officer R Sathyajit told PTI.
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