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Aadhaar, the rural market-focussed 70:30 joint venture (JV) between the Future Group's Future Ventures India and Godrej Agrovet, hopes to open 200 stores across India to balance the strain of losses from new outlets against the profits from older outlets as it expands in rural India. Currently, Aadhaar, a modern retail chain operating in semi-urban and rural markets, has opened around 70 outlets across the country.
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