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um! Restaurants International, the Indian arm of Yum! Brands Inc is all set to roll out its first Taco Bell restaurant, where half the menu would be vegetarian, in Bangalore by October.Taco Bell prices will be similar to KFC’s and will include the chain’s trademark crunchwrap and grilled stuft burrito. To find out how consumers take to its Mexican menu, the company will observe them closely at Bangalore before rolling the chain out pan-India. In the company-owned store, Yum! will tweak the taste and prices on consumer feedback. Bangalore will be the litmus test for Taco Bell.
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