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With some of the big players such as Reliance Retail, Aditya Birla’s More and Future Group’s Big Bazaar focusing on their private label strategy, manufacturers and vendors are willing to acknowledge its growing prominence in recent times.story continues below>
According to Mr Hoshi Press, Vice-Chairman, Godrej Consumer Products, “The existence of private labels is due to the fact that consumers are willing to down-trade.”
With attractive prices, today retailers are trying to woo consumers to buy into their brands.
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