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Rasna, one of India’s leading manufacturers and retailers of soft drink concentrates, instant drink powders and ethnic range of products, will open around 40 big and 100 small retail outlets under the brand Devil’s Workshop each in New Delhi and Mumbai, a business daily reported.“The retail outlets would be in multiple formats based on the requirement of space. We would like to experiment with various formats like exclusive outlets and kiosks rather than stick to one specific format. Most of the outlets would be company-owned, but we are open to franchisees if somebody shows a willingness to partner with us,” said Piruz Khambatta, CMD, Rasna Pvt Ltd.
The company currently runs 40 outlets in Gujarat and will enter the national market at a slow but steady pace, Khambatta said.
Moreover, the company claims of holding around 93 per cent market share in the soft drink concentrate market and about 82 per cent of the in-house consumption of soft-drink market in India. Besides, the Ahmedabad-based company operates fast food and bakery business in India under the brand name Devil’s Workshop.
source| insidefranchising
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